JMIR: Empowering Health Care Workers on Social Media to Bolster Trust in Science and Vaccination During the Pandemic: Making IMPACT Using a Place-Based ApproachJMIR:

Given the widespread and concerted efforts to propagate health misinformation on social media, particularly centered around vaccination during the pandemic, many groups of clinicians and scientists were organized on social media to tackle misinformation and promote vaccination, using a national or international lens. Although documenting the impact of such social media efforts, particularly at the community level, can be challenging, a more hyperlocal or “place-based approach” for social media campaigns could be effective in tackling misinformation and improving public health outcomes at a community level.

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About Shikha Jain, MD FACP

I am a practicing, board-certified hematology/oncology physician in Chicago. I speak on topics ranging from the impact of social media on healthcare, how physicians can utilize social media, how to write Op-eds in the medical world, gender equity and barriers to career advancement, and topics in GI oncology and immunotherapy. My goal is to explain complicated topics in simple terms. I also enjoy writing and you can find some of my writing on this site. I am a mother to three amazing kids and married to a gastroenterologist. I look forward to connecting with you.